The season has hit.. Event organisers everywhere are pulling their hair out now as summer is arriving - myself included! It's been almost 2 weeks since Platform Live! and I am only just getting round to writing this! To summarise, Live! was.. okay? It was the first event I've done that was a reality check that events don't always go to plan! The good news is I think I know why!
I don't wish to blow my own trumpet here, but I think this event was a success! Aided by the popularity and reputation developed by the Pub Golf Tournament, this one attracted more people and spread the word even more that Platform events are worth going to! We used this as a promotional/marketing tool for Live! and the after party with North Dorset RFC being the venue for the after party, this helped massively. We sold a few tickets and handed out flyers, identifying potential customers.
This article will only be brief, but I'll outline the reasons why I did this event and what we gained from it.
It's all starting to get rather busy! Finding myself staying later and later in the office, with more and more work and ideas appearing out of nowhere! Which is what I love! However, because of this is it key that planning ahead and scheduling things becomes crucial! Likewise, keeping on top of your plans is just as important. So, I'm going to briefly cover what I use to overcome these issues.
I had almost forgotten I'd been doing this - I have been so busy planning stuff! The weekend just gone (11th March) Platform hosted a Pub Golf event, which despite only attracting small numbers, went down really well. It was for charity so no profit made for us, but we still raised £200 with minimal effort (compared to other events!). It was a well received concept, in the main, but the only advice received to improve would be to have not done a scorecard with set drinks (although that is the whole point of pub golf) as it put people off. From this, we have decided to run a string of bar crawls with different themes, as that's what makes it a bit different.
The 11th of February saw the first Platform Music UK event, titled 'Platform' this event has been re-branded 'Unsigned' now for future events). It was an acoustic event, with an aim of boosting the reputation of the artists. It also involved the pillar of Platform Music UK that tries to bring quality events to rural areas. In this post I will talk about what worked well and what didn't - as well as the bits I loved and the bits I would change.
An imaginative title I know.. It's been a long day of writing today so I think my terminology is running a bit thin in the creative department. Things are developing though so the title isn't too far off topic! Things aside from Platform but it is loosely related I suppose. So I'm looking into other events after Platform this Saturday coming, both music events and others.
I recently wrote this article for Skiddle to summarise and promote the Platform event on the 11th February 2017. I quite liked what it turned into, summing up what Platform Music UK stood for and why it threw the Platform event and what the vision was for the other events in the prospective portfolio. Click read more to read the article I wrote, or alternatively follow this link to read it on the Skiddle website:
This is an area of the industry that is probably most important in order to get your name out there and make money. However, it is the area I probably dislike the most. You're constantly having to get onto people to buy your tickets and try to come up with new content to try and promote the event so as to not annoy people with your constant bettering of information and advertising. The other thing I find frustrating about it is that you can spend so much money on it to get your message out there and not get much feedback. It's fair to say that there are a lot of things to do wrong in this area and that's what I am going to try to talk about in this post.
I'm going to try and keep this up to date as much as possible but it may be a few days or weeks between posts. My reasoning behind doing it is - as I've been told by many people - to increase my content! I also think it's an interesting thing to do to keep track of what's happened along the way. So.. As it stands at present I have the first event coming up on the 11th of February at The Coppleridge Inn. This was a big decision for me to make to actually go ahead with it. It was one of many ideas that flies around my brain and it was the easiest (I thought) to set up - so I did. The event itself really sums up what I think the area needs but also shows what Platform is all about and showcases what I am capable of.